You might note that on February 27th,
presidential candidate Donald Trump, during a speech in Bentonville, Arkansas,
announced to the world: “The last thing I am is a con man.”
I recall my involvement some years ago
attending the Trump organization’s 3-hour seminar, billed as a unique
perspective into the art of investment.
To my dismay, the entire period was devoted both to extolling the wealth
and personal virtues of Mr. Trump, as well as peddling a several-thousand-dollar
follow-up seminar. It was the hardest
sell I’d ever experienced and induced many naive attendees at the event to sign
up.
Mr. Trump is accurate when he proclaims that
the last thing he is, is a con man. It’s
also true, of course, that the first thing he is, is a con man . . . as well as
all the other things in between. There
can be no doubt, however, that, if nothing else, Donald Trump is a master of
marketing. The term marketing is best be described by another quotation from a 2007
Dilbert cartoon, in which the boss instructs his employees: “We can’t compete
on price. We also can’t compete on quality,
features or service. That leaves fraud,
which I’d like you to call marketing.”
I don’t deny Mr. Trump has numerous abilities. He’s rich; he’s confident; he’s most
certainly forceful. Perhaps these traits
are sufficient to qualify him to become President of the United States. If so, then I have the perfect slogan for his
campaign: “Put your confidence in a man who knows what the word confidence
means. Donald Trump . . . a real
confidence man.”
♦
♦
♦
♦
♦
If you enjoy this
weekly Straight Talk by Al Jacobs, you’re invited to check out my monthly
Financial Newsletter, as well as my new book, The Road to Prosperity
♦
♦
♦
♦
♦